The debate surrounding the 2025 Ballon d’Or has intensified, and Tottenham Hotspur forward Richarlison has now weighed in with a blunt assessment of this year’s rankings. The Brazilian striker, known for his outspoken personality both on and off the pitch, did not hold back when asked about the list of finalists and eventual winner of football’s most prestigious individual award.

Richarlison made it clear that, in his opinion, the Ballon d’Or panel overlooked some key performers of the season. He expressed disbelief at certain names being ranked higher than others, suggesting that the award is becoming more about reputation and media popularity than consistent performances on the pitch. “Football should be judged by what happens during the season, not by big names or who sells the most shirts,” he said in a candid interview. “Some players gave everything, won titles, carried their teams, and they are still being ignored. For me, that’s not fair.”

The 28-year-old hinted that Brazilian players in particular are often undervalued in the voting, despite playing crucial roles at both club and international level. Richarlison referenced South American football as a whole, arguing that performances in Copa Libertadores and Copa América are not given the same weight as achievements in Europe. “It’s like the rest of the world doesn’t count unless you’re in the Champions League,” he remarked.

While he stopped short of naming specific players who, in his view, were wrongly ranked, many fans speculate he was alluding to teammates and compatriots who had standout campaigns but failed to crack the top ten. His comments echo a growing sentiment among fans and players alike that the Ballon d’Or, once seen as the pinnacle of individual recognition, has lost some of its credibility.

For Richarlison, the award’s declining prestige is a call for reform. He insists that if the Ballon d’Or is to maintain its standing, the criteria must be clearer and more inclusive. “If we don’t fix this,” he warned, “then soon players won’t care about it anymore.”