Premier League new kits 2025-26: every home and away shirt ranked

 

www.telegraph.co.uk

Premier League new kits 2025-26: every home and away shirt ranked

Thom Gibbs

40 – 50 minutes

 

Thom Gibbs Senior Sports Writer

 

12 August 2025 7:58am BST

 

It is the end of an era in the exciting world of Premier League football kits. It has been 23 years since Fulham ditched Pizza Hut for Betfair.com as their shirt sponsor, the first time a betting company appeared on the front of a top flight-kit. What a time we have had since.

 

Everton’s shirts adorned with the logo of Curaçao’s favourite online gambling destination, which also appears on seemingly every viral video of street fights. Palace and Wolves’ unforgettable ManBetX eras. Southampton having to chuck away shirts with a Chinese bookies’ logo on the front after being unable to “secure confirmation that LD Sports are still an appropriate and viable partner for the club.”

 

All of this will be lost after this season, the last before Premier League’s self-imposed ban on front-of-shirt gambling ads begins. This was decided in April 2023, but you cannot rush these things. In any case we still have one more year to enjoy all our old favourites, 11 of the 20 clubs wring the last bit of revenue from the betting industry’s well-used flannel this season.

 

This year’s kit trends report includes a surprise comeback for pastel shades, the continued rise of the stylised stripe and further isolated experiments with centralised team emblems. There are few big swings for the fences and therefore fewer outright disasters. Here is who is responsible:

 

Our ranking starts, as is traditional, with the worst in show:

40. Crystal Palace (away)

Crystal Palace – new away kit 2025/26

Credit: MACRON

 

Oof. Win one cup, add a shield and you’re at it already with your silly away kits and their Galaga spaceship patterns. They say: “Palace gold”. We see: something less valuable which should be properly disposed of, before heading into the nation’s sewer system. Then, ultimately the seawater of our most popular beach resorts. Foul.

 

39. Brentford (away)

 

Brentford – new away kit 2025-26

Credit: JOMA

 

Can I interest you in a free sample of our premium chocolate? Matthew Benham has used his algorithms to find the perfect ratio of cocoa to mysterious emulsifying substance. Brown and gold are a rarely utilised combination for football shirts and here is why. Maker’s mark J and emblem bee on the same leg of the shorts is also extremely troubling.

 

38. Fulham (away)

 

Fulham – new away kit 2025-26

Credit: ADIDAS

 

Oh hey, great, they’re using the old emblem! What do you mean that’s not the first thing you notice? Unfortunately the colour, impenetrable sponsor and the botched nod to formality make it look like a gym employee’s uniform. Coming to a holiday club near you, modelled by a hungover teenager half-heartedly supervising the soft play.

 

37. Brighton and Hove Albion (away)

 

Brighton – new away kit 2025-26

Credit: NIKE

 

Lavender sorbet nightmare chic. A bit like the grey England shirt Gareth Southgate ruined our childhoods in, but re-imagined in a shade best left to the wigs of top-level anime cosplayers.

 

36. Everton (home)

 

Everton – new home kit 2025-26

Credit: CASTORE

 

Everton do like to be beside the seaside. Or the docks, home to their new stadium. Whatever, put some waves on it, you can’t do a sublimation pattern made up of the colourful language which was once used on the site. Just naff. No club will benefit more from the gambling shut-out.

 

35. Wolves (away)

 

Wolves – new away kit 2025-26

Credit: SUDU

 

Holy mouthwash Batman, that is a shade which would require a trip to A&E if accidentally swallowed. Don’t worry, it is for wearing. For the brave. Or those worried about being undetected while exercising at night. Still not spending £60 on it, would rather bulk buy Listerine.

 

34. Tottenham Hotspur (away)

 

Spurs – new away kit 2025-26

Credit: NIKE

 

All black, as ever = world of whatever. A very subtle grid pattern is noticeable if you really zoom in. Hard going when most interesting thing about your kit is it looks a bit like an maths exercise book.

 

33. Manchester City (away)

 

Man City – new away kit 2025-26

Credit: PUMA

 

Smarter than Spurs but zero tolerance for all-black. Stamp them out. Always a cop out, even with a shiny badge.

 

32. Aston Villa (away)

 

Aston Villa – new away kit 2025-26

Credit: ADIDAS

 

Feels like this might come into its own in about 10 years, peeling sponsor, few bobbles on the back, faint pie stain on the Adidas logo. Sort of thing you might wear for a dump run. Inoffensive but does not seem to be aspiring for anything more than that.

 

31. Nottingham Forest (away)

 

Nottingham Forest – new away kit 2025-26

Credit: ADIDAS

 

Also not keen on all-white unless you are Real Madrid, Leeds or Fabio Capello’s England at the 2010 World Cup. Actually not keen on that last one at all. Nor this from Forest. Honestly, not making this up, the beige squiggles are a tribute to the city’s lace industry in the 1800s. Bet Ryan Yates is absolutely made up.

 

30. Brentford (home)

 

Brentford – new home kit 2025-26

Credit: JOMA

 

It’s not good news for Brentford. Umbro out, Joma in. An end to their laudable two-year cycle for home shirts, unique in the top flight, because the gambling ban will necessitate a change in design for next season. And unfortunately someone has snuck a miniature Fulham scarf in the neck area. A bad scene.

 

29. Chelsea (home)

 

Chelsea – new home kit 2025-26

Credit: NIKE

 

Playing chicken with sponsors means Chelsea are likely to begin a third consecutive season with an unadorned shirt, which would be fine if it looked deliberate. Instead this shirt, more than last year’s lava lamp and the preceding Autoglass-deficient throwback, looks under-realised. That red section you can see creeping around the side is the most striking feature in person. Nice shorts, though.

 

28. Burnley (away)

 

Burnley away – new away kit 2025-26

Credit: CASTORE

 

Wishy-washy, which is not something you could ever associate with Burnley as a football club, place or brand, if that nice young man from the Houston Texans has anything to do with it. Not upsetting but already easy to picture some dejected defenders wearing this, hands on hips, heads down after conceding a crucial goal which makes relegation all-but inevitable. In September.

 

27. Everton (away)

 

Everton – new away kit 2025-26

Credit: CASTORE

 

Pastel yellow. Why not? Perhaps because it is a colour which belongs on disappointing macarons, not away shirts for teams that are going to finish 16th and actually be quite happy about it.

 

26. Newcastle United (away)

 

Newcastle – new away kit 2025-26

Credit: ADIDAS

 

Sticking with the green, subtle from the Saudi lads. Plenty going on but suffers from stripe overload and comparisons to an insultingly brilliant third shirt which is so obviously superior it is like comparing Alexander Isak (when he was popular on Tyneside) to Emmanuel Rivière:

Newcastle third shirt

Credit: ADIDAS

 

25. Liverpool (home)

 

Liverpool – new home kit 2025-26

Credit: ADIDAS

 

Seems to be an unspoken rule that the first kit for your club in a new deal with one of the bigger manufacturers plays it safe. Adidas is taking few chances here, beyond going marginally overboard with the white. Aiming to summon memories of Fernando Torres in his pomp. Instead we’re blinded by the stripes, revved up like a deuce, another runner in the night. Sorry, lost train of thought. Dull. Fine.

 

24. Manchester United (away)

 

Manchester United – new away kit 2025-26

Credit: ADIDAS

 

Some promise, some errors. A shirt to wear when Ruben Amorim has been drummed out and the players suddenly decide to start fighting for their new caretaker manager: Harry Maguire. “Iconic” snowflake graphic, allegedly. “The rich purples work in harmony with the white base and metallic detailing, and we’re excited to see it on-pitch and in the stands this season,” says Adidas senior designer Jürgen Rank. What a character! Albeit an unfortunate surname for a kit designer.

 

23. Chelsea (away)

 

Chelsea – new away kit 2025-26

Credit: NIKE

 

You know you are running out of retro classics for inspiration when you are throwing back to a kit which lasted one season, 51 years ago. That was the Hungary-inspired Chelsea away shirt famously worn by Ian Hutchinson during his unforgettable top scoring campaign of 1974-75. He scored seven goals and Chelsea were relegated. At least it was bold and brash then, now we have this pinstripe cop-out which looks more like a tribute to the Ireland team of Mick McCarthy.

 

22. Brighton and Hove Albion (home)

 

Brighton and Hove Albion – new home kit 2025-26

Credit: NIKE

 

Immediately wondered if the “C” in the American Express logo had always looked like that when seeing this for the first time. The company’s logo has been on Brighton’s shirts for 12 years and I have been paying overly close attention to football shirts for even longer than that. The A-obscuring C was added to the American Express logo in the mid 70s, it has been sponsoring Albion since 2013. Yet the logo as we see it now did not appear on Brighton’s shirts until 2018. Before that, no overlapping A was present and even the font looked off:

Brighton and Hove Albion’s previous home kit

Credit: Nike

 

So what was going on? Were Nike just cycling through Word typefaces and saying “yeah, close enough”? Was it printed out on an inkjet and held on by safety pins? Either way: mission accomplished, the sponsor is the most prominent thing about this kit. You are never getting the last minute of your one life back.

 

21. Crystal Palace (home)

 

Crystal Palace – new home kit 2025-26

Credit: MACRON

 

Good that you could time travel with this, show it to a child in the 1990s and it would be a fair representation of what kits look like in our era. All “pop” and contrast, striking but slightly tiring to look at for long periods. Bad that there is a white stripe so wide on the shoulder that traffic might accidentally stop at it. Tasty around the collar, messy by the time it reaches the (hard) shoulder, and thinner stripes have reduced the size of the proud Palace eagle emblem so much that people are going to be asking questions about Ozempic.

 

20. Arsenal (home)

 

Arsenal – new home kit 2025-26

Credit: ADIDAS

 

Big sublimated goth shop As, not so clear from a distance but quite overwhelming in person. Probably reference a font choice personally overseen by the late Sir Herbert Chapman but mostly stirring memories of that difficult bit in the Nineties after George Graham but before Dennis Bergkamp. The Glenn Helder years. Little else to cling on to, but no serious mistakes.

 

19. Wolves (home)

 

Wolves – new home kit 2025-26

Credit: SUDU

 

Pattern could be borrowed from the enjoyable tile-based board game Cabo, which is inspired by the Azulejo tiles of Portugal and… Hang on, that has actually been a kit before hasn’t it? Yes, Portugal away from last year’s Euros:

Portugal Euro 2024 away shirt

Credit: NIKE

 

Imagine the things that are being pushed out of my brain to cede space for this nonsense. I have to consult a regularly-updated note on my phone to remember the names of my closest friends’ children. Anyway, Portugal, Wolves, lot of history there, makes sense. But club is claiming the pattern “subtly highlights the symmetry and meticulous detail of the Molineux Pleasure Grounds, serving as a visual nod to the site’s rich and varied…” it continues. You can’t fool us Wolves, you’re just trying to snare children called João and hope they choose your shirt instead of Bruno Fernandes’.

 

18. West Ham (home)

 

West Ham – new home kit 2025-26

Credit: UMBRO

 

Fundamentally good kit remains fundamentally good. Available unsponsored, in case you hate Susan and her Sports Direct-rivalling side hustle. Not a vintage year but unlikely to create many un’appy ’ammers. Leave that to Graham Potter.

 

17. Arsenal (away)

 

Arsenal – new away kit 2025-26

Credit: ADIDAS

 

You can get matching Adidas Sambas for this kit in the Arsenal megastore, yours for just £100. You’ll be the toast of the Oasis gig until you tread in that puddle of… let’s hope beer. Part tube seat moquette, part tentative reintroduction to purple after the away kit of 2012-13, when Gervinho was in his brief pomp. Diagonal pattern is allegedly a reference to Royal Arsenal Gatehouse lightning bolt… Say the line Bart.

Bart Simpson’s class gaze expectantly at him

 

Sorry, the “iconic Royal Arsenal Gatehouse lightning bolt”

Bart Simpson’s class reacts with delight

 

16. Tottenham Hotspur (home)

 

Tottenham Hotspur – new home kit 2025-26

Credit: NIKE

 

You can have the Europa League winners badge on the right arm. If, and this is a big if, you choose to get it printed with a name and number in the club’s official club font. Times New Hoddle? Centralised everything makes it look very American sports franchise, which is surely music to the ears of Daniel Levy. Just need Beyoncé to wear it to the Grammys now. Tidy enough.

 

15. West Ham (away)

 

West Ham – new away kit 2025-26

Credit: UMBRO

 

Beige does not scream football heritage but West Ham have previous here, the 96-97 change strip from the glory days of Marc Rieper. Very tasteful, marred by ugly sponsor. As with the home, you can buy it without, because not everyone wants to endorse Danny’s new disruptor broadcaster to Sky Sports. No, no, it’s a bookie of course.

 

14. Aston Villa (home)

 

Aston Villa – new home kit 2025-26

Credit: ADIDAS

 

Plenty to contend with here. Gambling chaps aiming for Bowie or Elvis with the electrical flourish in their logo but weirdly only managing to look a bit like the gaudy Candy on Liverpool’s late-80s shirts. Senseless orange sponsor on sleeve takes total colour count of the kit to eight, which should result in a small points deduction. Curly-wurly on the sleeve patterns, like something a child might add to a pretend menu for a fancy restaurant, are “inspired by the grand facade of the Holte End – weaving the very fabric of the club’s home into the kit worn by its players and fans.” Come off it. Still: alright.

 

13. Fulham (home)

 

Fulham – new home kit 2025-26

Credit: ADIDAS

 

Quite pleasing, all told. Does well within the limitations of pure black and white, apart from the red Helvetica on the emblem. White shorts this season, for only second time ever after 2011-12. Reasonable fans seem reasonably calm about this.

 

12. Burnley (home)

 

Burnley – new home kit 2025-26

Credit: CASTORE

 

Into this, mainly because Burnley have been one of the least exciting home kit teams in the modern Premier League. Here is some agreeable patterning, freedom from the limiting diktat of sky blue sleeves, high-quality socks and tasteful collar and sleeves. Shame about the quiche-sized sponsor but at least the kids will be able to advertise a YouTube channel with more than 60m subscribers instead:

Burnley kids’ away kit

Credit: CASTORE

 

Best to get used to this ahead of the gambling-free future. Mr Beast is coming for a shirt near you.

 

11. Bournemouth (home)

 

AFC Bournemouth- new home kit 2025-26

Credit: Umbro

 

Usually solid and no slip-ups this year, although you sense we are looking at about five different layers on Photoshop. Stripes! Stripes on the stripes! Faint diagonal skidmarks! Reference to Cantonese cuisine expert Big John and his favourite dish, number 88, chicken with cashew nuts. AFC Bosh.

 

10. Manchester United (home)

 

Man Utd home

 

Odd that such a bleak on-pitch spell for United is being played out in largely exemplary home kits. This goes big on the black trim which secured a top spot for the home kit in these rankings two years ago. Pattern sleeves like the Cantona comeback season, allegedly inspired by the architecture of Old Trafford which seems an odd thing to be drawing ideas from. Perhaps might be time for a little less inspiration-taking and a little more roof-fixing? Excellent balance of black and white keeps up the kit’s structural integrity.

 

9. Manchester City (home)

 

Manchester City – new home kit 2025-26

Credit: PUMA

 

Went full sash, then lost confidence. What you’re seeing is midway through the six sittings required for a full laser removal. Still, not bad. Will look 85 per cent more raffish if Pep puts one on during the title celebrations and has stuck with his new tache.

 

8. Sunderland (home)

 

Sunderland – new home kit 2025-26

Credit: HUMMEL

 

Red and white striped rivals Southampton were rightly relegated for ditching Hummel for Puma last season, will Sunderland fare better with our always-classy friends from Denmark? Possibly not, and no idea why they’ve put a ladder on the white stripes, but typically sexy work, and the sponsor is at least ignorable. World-beating collar.

 

7. Liverpool (away)

 

Liverpool – new away kit 2025-26

Credit: ADIDAS

 

Big yes to this, even if the shielded emblem is quite Spice Boys. Contrasting shorts always a positive, makes the most of the required stripes by going red instead and, you may want to sit down for this, we have a winner: these are the best socks of the season.

 

6. Newcastle United (home)

 

Newcastle United – new home kit 2025-26

Credit: ADIDAS

 

No idea what’s going on at the fuzzy edges of those stripes but otherwise strong work. Having one of their dalliances with sky blue which did not appear on their shirts until 1990 then became all-too regular during the Wonga / ghastly bookmaker reign of terror from 2013-23. Those days are behind us now, good old Sela. Wonder where they’re based?

 

5. Leeds United (home)

 

Leeds United – new home kit 2025-26

Credit: ADIDAS

 

Leeds fans weirdly not keen on the red that has appeared on their home shirts. Taken purely aesthetically, and with a Men in Black-style forgetfulness machine applied to erase Eric Cantona from history, a triumph. Bad sign of the sponsorship landscape when the wordless Red Bull logo looks like a touch of class. Very keen on the patterning, a tribute to the tiling of the Lowfields tunnel en route to Elland Road. Getting further away from the stadium with these flashes of inspiration though. Soon Adidas will be able to claim that the red on the front is a tribute to Manchester United, who play somewhat near Leeds.

 

4. Bournemouth (away)

 

AFC Bournemouth – new away kit 2025-26

Credit: UMBRO

 

Really gorgeous. Massimo Moratti will be kicking himself that his lot never went with the sky blue accent to the traditional Internazionale colours. That flourish improves everything, and shirt can be bought without betting sponsor if you wish to avoid difficult conversations with children.

 

3. Sunderland (away)

 

Sunderland – new away kit 2025-26

Credit: HUMMEL

 

Roker beach lighthouse woven into the fabric, which if we’re doing locally-sourced patterning concepts definitely gets a pass. Not to sound too Patrick Bateman admiring a business card: Look at the subtle detailing on the short chevrons! Already looks like a beloved retro remake. Delectable.

 

2. Leeds United (away)

 

Leeds United – new away kit 2025-26

Credit: ADIDAS

 

Phwoar. Lock up your Strongbow. One of many lovely details is the middle Adidas stripe being white across the kit. And hats off to whoever at Red Bull signed off its logo being amended in appropriate colours. Leeds fans should be lining up to buy a pint for Max Verstappen, although shame such brand malleability was not extended to the home kit.

 

1. Nottingham Forest (home)

 

Nottingham Forest – new home shirt 2025-26

Credit: ADIDAS

 

Phwoar again. Put a Labatt’s logo on that instead and let’s call it a day: we have a winner. Perfect pinstripes, well-executed collar, delicious. Congratulations, credit and everlasting respect to the kit designer and forever king of Nottingham, Evangelos Marinakis.